South Africa’s consumer retail sector has immense potential, and A2Pay is utilising the latest mobile and fixed wireless retail technologies to tap into it. Through its network of more than 6000 independent retailers, A2Pay transacts over R2 billion annually and provides them with a POS system with stock management, barcoding, stock on hand reports, low stock alerts, ordering, payments to suppliers, sales reports, gross profit, top sellers, expenses, and net profit. Additionally A2Pay ‘s merchant network gives FMCG suppliers access to our network and the capability to influence where merchants are purchasing from and what they are buying. A2Pay tracks both merchant purchases and consumer sales, giving them a real return on investment with insight. Accurate data on scanning, market share analysis, purchasing patterns, basket composition insights, average pricing comparisons, competitor analysis, and value and unit contribution helps FMCG suppliers to take control of their route to market and obtain essential market intelligence for strategising.

A2Pay is dedicated to building long-term relationships with brands by providing direct access to their digital POS system. This puts focus on activations, branding, and digital engagement to increase awareness, grow distribution, and sales. To incentivise merchants to purchase from participating wholesalers and distributors, or directly from the supplier, A2Pay has developed a rewards program. This rewards system is powered by the BUX loyalty program, making it more attractive for merchants to purchase certain brands. What’s more, A2Pay’s technology management process allows for live tracking and further empowers the company to monitor, analyse, adjust and optimise its strategies. After all, as the wise Peter Drucker said, “What cannot be measured cannot be managed.

We offer our customers access to an informal network, integration of ordering and sales, convenient bill payment transacting, digital sales promotions through POS, activations, branding, field sales, channel distribution growth, research and marketing intelligence, gap analysis, training, and enterprise development. Our solutions help customers to increase efficiency, boost sales and profitability, and make better decisions. With our services customers can easily manage sales and marketing efforts, track performance, and develop strategies to maximize growth. Our team will work closely with customers to ensure they get the best out of our solutions.